An editorial magazine concept analyzing how iconic fashion brands evolve, fragment, and overwhelm through contemporary branding culture.

Disruption examines how fashion brands are reshaped by excess, repetition, and the pressure of modern branding. The editorial approach uses fragmentation and contrast to reflect how identity, luxury, and hype collide in contemporary fashion culture.

Concept & Editorial Direction

The magazine was developed through a blend of physical collage and digital composition. Select spreads began with hand-torn magazine elements that were scanned and refined in Photoshop, while others were created entirely through digital layout and image manipulation—allowing the process to remain flexible across different editorial approaches.

Process & Assembly

Disruption

Cover and Table of Contents

Deconstructing Chanel

From Classic to Chaos

Gucci Overload

The Branding Obsession

Louis Vuitton Unpacked

Luxury in the age of Hype

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