An editorial magazine concept analyzing how iconic fashion brands evolve, fragment, and overwhelm through contemporary branding culture.
Disruption examines how fashion brands are reshaped by excess, repetition, and the pressure of modern branding. The editorial approach uses fragmentation and contrast to reflect how identity, luxury, and hype collide in contemporary fashion culture.
Concept & Editorial Direction
The magazine was developed through a blend of physical collage and digital composition. Select spreads began with hand-torn magazine elements that were scanned and refined in Photoshop, while others were created entirely through digital layout and image manipulation—allowing the process to remain flexible across different editorial approaches.
Process & Assembly
Disruption
Cover and Table of Contents
Deconstructing Chanel
From Classic to Chaos
Gucci Overload
The Branding Obsession
Louis Vuitton Unpacked