A luxury furniture brand identity inspired by New York’s Gilded Age, reimagined for a modern elite lifestyle.
Concept & Legacy
400 Furniture takes its name from “The 400,” a reference to New York City’s Gilded Age elite. The brand draws from this historical idea of exclusivity and social distinction, reinterpreting it through a modern luxury lens where taste, craftsmanship, and lifestyle define status.
Brand Experience
The identity extends across immersive experience, including a New York storefront, large-scale outdoor advertising, editorial placements, and digital platforms—positioning 400 Furniture as a luxury brand embedded within New York’s cultural landscape.
Social and e-commerce presence.
Digital
Physical Brand
Magazine, storefront, public advertisements.