A public campaign encouraging Oklahoma residents to prioritize prostate cancer screening by reframing early detection as a low-risk, high-reward decision.
The campaign uses casino and jackpot imagery to reframe health decisions through a risk-and-reward lens, emphasizing that early prostate cancer screening is a simple blood test with potentially life-saving outcomes.
Concept & Strategy
Through refinement, the campaign evolved into a cohesive visual system defined by consistent color, typography, and casino-inspired graphic language—remaining flexible across formats and scales.
Refinement & Cohesion
Campaign Advertisements
Large-scale public placements.
Print Materials
Educational brochure.
