A menswear brand identity system defining a refined, effortless approach to modern essentials.
Vmure was designed as a calm, modern menswear brand built around the comfort and performance of bamboo fabric. The identity emphasizes restraint and material quality across garments, retail, and digital experiences.
Concept & Brand Direction
The identity evolved from Velmure to Vmure, simplifying the name and removing literal material references to create a clean, understated mark designed to function seamlessly on garments and brand touchpoints.
Name & Mark Development
Digital
Social and e-commerce presence.
Physical Brand
Retail, product, and packaging.
