A brand identity system for a sports bar designed to feel like home for Oklahoma City locals—on game days and beyond.
Drifters was designed to reflect Oklahoma City’s sense of community, balancing the familiarity of a neighborhood sports bar with a refined identity that could scale across physical locations, events, and mobile experiences.
Concept & Approach
The name Drifters reflects a place defined by movement and return, a bar where people come and go, yet always feel at home. This idea shaped the drifting letterforms, creating a mark that feels dynamic and adaptable across physical and mobile spaces.
Name & Logo Development
Drifters - On the Go
Mobile bar experience.
Menus & Print
Menu system and printed materials.
Souvenirs
Branded merchandise and souvenirs.
